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Bibliografía

Ajzen, I., & Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behavior. Prentice Hall.

Baldauf, A., Reisinger, H., & Moncrief, W.C. (1999). Examining motivations to refuse in industrial mail surveys. Journal of the Market Research Society, 41(3), 345-353.

Bennet, R., Härtel, C., & McColl-Kenned, Y. (2005). Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R. Industrial Marketing and Management, 34, 97-107.

Cannon, T. (1984). Customer oriented technological future for library systems. Working Paper, 8405. University of Stirling, agosto.

Carr, N. (2003). IT doesn’t matter, Harvard Business Review, may, 5-12.

Chau, P.Y.K. (1996). An empirical assessment of a modified technology acceptance model. Journal of Management Information Systems, 13(2), 185-204.

Childers, T.L., Carr, C.L., Peck, J., & Carson, S. (2001). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of Retailing, 77, 511-535.

Clemente, J., & Escribá, C. (2003). Influencia del comercio electrónico en el sistema agroalimentario. Distribución y Consumo, Mayo-junio, 93-99.

Clemmons, E.K., & McFarlan, F.W. (1986). Telecom: Hook up or lose out. Harvard Business Review, Julio -agosto, 91-97.

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