REFERENCIAS BIBLIOGRÁFICAS

Ajzen, I. y Fishbein, M. (1980) Understanding Attitudes and Predicting Social Behavior. Prentice Hall.

Baldauf, A.; Reisinger, H. y Moncrief, W.C. (1999) “Examining motivations to refuse in industrial mail surveys”, Journal of the Market Research Society, Vol. 41, N. 3, pp. 345-353.

Bennet, R.; Härtel, C. y McColl-Kenned, Y. (2005) “Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R”, Industrial Marketing and Management, Vol. 34, pp. 97-107.

Cannon, T. (1984) “Customer oriented technological future for library systems”, Working Paper, 8405, University of Stirling, agosto.

Chau, P.Y.K. (1996) “An empirical assesment of a modified technology acceptance model”, Journal Of Management Information Systems, Vol. 13, N. 2, pp. 185-204.

Childers, T.L.; Carr, C.L.; Peck, J. y Carson, S. (2001) “Hedonic and utilitarian motivations for online retail shopping behavior”, Journal of Retailing, Vol. 77, pp. 511-535.

Clemente, J. y Escribá, C. (2003) “Influencia del comercio electrónico en el sistema agroalimentario”, Distribución y Consumo, Vol. Mayo-Junio, pp. 93-99.

Clemmons, E.K. y McFarlan, F.W. (1986) “Telecom: Hook up or lose out”, Harvard Business Review, July -august, pp. 91-97.

Davis, F.D. (1989) “Perceived usefulness, perceived ease of use and user acceptance of information technology”, MIS Quarterly, Vol. 13, N. 3, pp. 319-339.

 

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